Think about the last time you abandoned an online checkout because the process was too complicated. Or when you gave up on a mobile app because it was confusing to navigate. These aren’t just minor annoyances—these moments cost businesses real money, loyalty, and reputation.
According to research, every £1 invested in UX brings an average return of £100. Yet many organisations still underestimate the importance of user experience, leaving opportunities—and customers—on the table.