Business is about managing relationships, both bad and good. Successful businesses always have to be aware of who will hold the organisation back and who will help them move forward. For making short-term decisions and achieving long-term goals, it is crucial that organisations create stakeholder maps for each operational and change activity. This will help to identify supportive stakeholders (as well as resisting ones) and will be effective in taking the company to the next level.
If you are a Project Management Professional or PRINCE2 Project Manager, you would have come across stakeholder engagement and management during your course. It is the duty of a project manager to identify and assess stakeholders, and you must come up with plans and ways to engage stakeholders in a project. There are times when you might be faced with “hostile” stakeholders and that is when the knowledge acquired from the stakeholder management training is put into good use.
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