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Certified Business Relationship Manager (CBRM®) Certification

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The BRM Institute and APMG International Swirl Device logo is a trademark of Business Relationship Management Institute, Inc. and The APM Group Limited. All rights reserved. CBRM® is a registered trademark of Business Relationship Management Institute.

The Certified Business Relationship Manager (CBRM®) course is an advanced professional development programme designed to develop the knowledge, skills and mindset required to perform as a strategic business partner.

Building on the knowledge gained through the Business Relationship Management Professional (BRMP®) certification, the course examines how organisations can leverage their capabilities, strengthen relationship networks and optimise value.

CBRM develops the practical ability to build strategic relationships, engage senior stakeholders, align organisational goals and use Business Relationship Management tools and techniques to deliver measurable and sustainable results.

The CBRM credential is a globally recognised practitioner-level certification for Business Relationship Managers and other professionals responsible for managing strategic relationships.

Who Is It For?

The CBRM course is suitable for professionals who:

  • Want to be recognised as strategic business partners
  • Work across organisational functions to identify new opportunities and value streams
  • Manage important internal or external business relationships
  • Are responsible for organisational growth, improvement or transformation
  • Need to strengthen collaboration between business functions and service providers
  • Want to progress from BRM Professional to Certified Business Relationship Manager

Relevant roles include:

  • Business Relationship Managers
  • BRM team leaders
  • Business partners
  • HR leaders and professionals
  • Technology and IT leaders
  • Project and Programme Managers
  • Change Managers
  • Organisational development professionals
  • Department heads and senior managers
  • Business Analysts
  • Service Management professionals
  • Leaders responsible for strategic partnerships and organisational capabilities

FOR INDIVIDUALS

Benefits include:

  • Progress beyond foundational BRM knowledge to advanced business partnering
  • Develop the skills required to perform as a strategic partner
  • Strengthen executive engagement and strategic relationship-building capabilities
  • Learn how to influence organisational culture through trusted relationships
  • Apply recognised BRM tools, models and techniques in practical situations
  • Assess the maturity of organisational demand and BRM capabilities
  • Improve cross-functional communication and collaboration
  • Define, realise, measure and optimise organisational value
  • Shape strategic initiatives while considering risks and organisational capabilities
  • Gain a globally recognised practitioner-level BRM certification

FOR ORGANISATIONS

Benefits include:

  • Strengthen strategic relationships across teams, functions and partners
  • Move relationships from transactional interactions to strategic collaboration
  • Improve alignment between organisational purpose, strategy and delivery
  • Identify and reduce value leakage across the organisation
  • Build relationship capital and a more relationship-centred organisational culture
  • Improve collaboration across functional and organisational boundaries
  • Strengthen demand management and organisational capability planning
  • Improve the identification, measurement and communication of organisational value
  • Support successful organisational change and transformation
  • Develop credible and influential strategic business partners

The purpose of the CBRM course is to develop the ability to apply Business Relationship Management concepts, tools and techniques at a strategic level.

The course covers:

  • The purpose and objectives of Business Relationship Management
  • Positioning the BRM role for optimal organisational impact
  • How BRM contributes to organisational purpose and strategy
  • Moving from operational alignment to strategic convergence
  • Identifying and strengthening relationships with key influencers
  • Strategic relationship-building and executive engagement
  • Understanding and modelling organisational capabilities
  • Assessing demand maturity and capability maturity
  • Identifying demand barriers and responding appropriately
  • Assessing the maturity of the BRM capability
  • Applying BRM competencies to improve organisational value
  • The BRM Capability Model
  • The Relationship Maturity Model
  • Developing a relationship-centred organisation
  • Building and strengthening relationship capital
  • The Now-to-New approach to organisational change
  • Organisational principles and their relationship to purpose and strategy
  • Identifying and reducing value leakage
  • Applying cross-organisational communication techniques
  • Articulating the value delivered to the organisation
  • Building trust with business partners and stakeholders
  • Defining, realising, measuring and optimising organisational value
  • Strategic collaboration with other disciplines and methodologies
  • Scenario planning and capability roadmapping
  • Shaping strategic initiatives while considering potential risks
  • Applying CBRM concepts, tools and techniques to realistic organisational situations

The CBRM examination assesses whether candidates can understand and apply advanced Business Relationship Management concepts, tools and techniques in practical situations.

Exam Format (online proctored):
  • Objective-testing format
  • Four sections with 20 questions per section
  • Each question is worth one mark
  • 80 marks available
  • Pass mark: 40/80 (50%)
  • Duration: 2.5 hours
  • Open book
  • Only the official CBRM Guide is permitted
  • No marks are deducted for incorrect answers
COURSE PREREQUISITES

Candidates must:

  • Hold the Business Relationship Management Professional (BRMP®) certification
  • Attend an accredited five-day CBRM training course
  • Read and comply with the BRM Code of Ethics

Candidates who achieved the BRMP certification before October 2021 may need to complete the Leveling Up Your BRMP course before undertaking the current CBRM course.

No minimum amount of professional experience is required, provided the applicable BRMP certification requirement has been met.

The CBRM examination is not available as an examination-only or independent self-study route.

We offer the following learning alternatives:

  • 5-day weekly and weekend classroom courses
  • 5-day virtual tutor-led weekly and weekend courses
  • 5-day corporate on-site courses
  • 365-day access to our self-paced online e-learning Foundation courses with 1 day virtual Practitioner courses for the e-learning online Practitioner courses
  • Official Course Manual
  • Accredited Course Materials
  • Accredited trainer with a minimum of ten years industry experience for virtual and classroom courses
  • 365-day access to our self-paced online e-learning Foundation courses with 1 day virtual Practitioner courses for the e-learning online Practitioner courses

VAT will be added at the standard rate to the course fee.

Do visit our Exam Centre to try out sample questions

You should find our course blogs highly informative.

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