WEB ANALYTICS PROFESSIONAL COURSE

LEARNING OBJECTIVES

  • Participants will be able to ensure that the company follows all the processes required for their web analytics’s activities.
  • SMstudy Certified Web Analytics Professionals are facilitators who ensure that the web analytics process is effectively followed to satisfy the goals set by the Corporate Sales or Business Unit/Geographic Strategies.

COURSE ATTENDEES

This certification is appropriate for anyone who is interested in becoming a Web Analytics Professional.

COURSE REQUIREMENTS

There is no formal prerequisite for this certification. All the required resources are also provided as part of the online certification course.

YOU WILL RECEIVE

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Web Analytics Professional certification by SMstudy

EXAMINATION FORMAT

  • Multiple Choice
  • 80 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 90 minutes duration
  • Online exam - invigilated online and can be taken at any time and from any location. You will need stable internet access, a webcam (internal is fine), and your identification documents (passport, driving license etc)

COURSE CONTENTS

Web Analytics

  • Digital Marketing Targets
  • Digital Marketing Metrics
  • Web Analytics Tools
  • Mobile Analytics
  • Social Media Analytics

 

 

 

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