MARKETING STRATEGY SPECIALIST COURSE

LEARNING OBJECTIVES

• Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
• Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
• SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

COURSE ATTENDEES

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming Marketing Strategy Specialists.

COURSE REQUIREMENTS

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy® Guide —Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

YOU WILL RECEIVE

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Strategy Specialist certification by SMstudy

EXAMINATION FORMAT

• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration
• Online exam - invigilated online and can be taken at any time and from any location. You will need stable internet access, a webcam (internal is fine), and your identification documents (passport, driving license etc)

COURSE CONTENTS

Introduction

• Evolution of Sales and Marketing
• Corporate Strategy and its Relationship to Sales and Marketing
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview

Analyze Market Opportunity

• Determine Strengths and Weaknesses
• Determine Opportunities and Threats

Define Competition, Targeting and Positioning

• Identify Competition
• Select Target Segments
• Create Differentiated Positioning

Determine Pricing and Distribution Strategies

• Determine Pricing Strategies
• Determine Distribution Strategies

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

• Determine Metrics
• Determine Objectives
• Decide Marketing Aspects and Allocate Budget