LEARNING OBJECTIVES
COURSE ATTENDEES
This certification is appropriate for Sales and Marketing Professionals who are interested in becoming Marketing Strategy Specialists.
COURSE REQUIREMENTS
The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy® Guide —Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)
YOU WILL RECEIVE
EXAMINATION FORMAT
COURSE CONTENTS
Introduction
Analyze Market Opportunity
Define Competition, Targeting and Positioning
Determine Pricing and Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
United Kingdom, Andorra, Argentina, Australia, Austria, Belgium, Brazil, Cameroon, Canada, China, Colombia, Croatia, Cyprus, Denmark, Egypt, Estonia, Finland, France, Gambia, Germany, Ghana, Greece, Hong Kong, Hungary, India, Iran, Ireland, Italy, Jamaica, Japan, Kenya, Kosovo, Kuwait, Latvia, Lesotho, Liberia, Lithuania, Luxembourg, Malawi, Malta, Mauritius, Mexico, Monaco, Montenegro, Namibia, Netherland, New Zealand, Nigeria, Norway, Oman, Poland , Portugal, Qatar, San Marino, Saudi Arabia, Sierra Leone, Singapore, Slovakia, Somaliland, South Africa, South Korea, Southern Sudan, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Tanzania, UAE, Uganda, United States, Vatican City, Venezuela, Zambia, Zimbabwe
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