This certification is appropriate for Sales and Marketing Professionals who are interested in becoming Marketing Strategy Specialists.
The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy® Guide —Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)
YOU WILL RECEIVE
Analyze Market Opportunity
Define Competition, Targeting and Positioning
Determine Pricing and Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
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