Any Query

MARKETING RESEARCH EXPERT COURSE

 

LEARNING OBJECTIVES

  • Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
  • SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

COURSE ATTENDEES

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming Marketing Research Experts.

COURSE REQUIREMENTS

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

YOU WILL RECEIVE

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Research Expert certification by SMstudy

EXAMINATION FORMAT

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
  • Online exam - invigilated online and can be taken at any time and from any location. You will need stable internet access, a webcam (internal is fine), and your identification documents (passport, driving license etc)

COURSE CONTENTS

Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

Data Collection

  • Collect Secondary Data
  • Collect Primary Data

Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

Data Interpretation and Reporting

  • Data Interpretation
  • Reporting

Appendix

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package

BOOK YOUR COURSE BY SELECTING

WE DELIVER COURSES IN

United Kingdom, Andorra, Argentina, Australia, Austria, Belgium, Brazil, Cameroon, Canada, China, Colombia, Croatia, Cyprus, Denmark, Egypt, Estonia, Finland, France, Gambia, Germany, Ghana, Greece, Hong Kong, Hungary, India, Iran, Ireland, Italy, Jamaica, Japan, Kenya, Kosovo, Kuwait, Latvia, Lesotho, Liberia, Lithuania, Luxembourg, Malawi, Malta, Mauritius, Mexico, Monaco, Montenegro, Namibia, Netherland, New Zealand, Nigeria, Norway, Oman, Poland , Portugal, Qatar, San Marino, Saudi Arabia, Sierra Leone, Singapore, Slovakia, Somaliland, South Africa, South Korea, Southern Sudan, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Tanzania, UAE, Uganda, United States, Vatican City, Venezuela, Zambia, Zimbabwe

ITIL®, PRINCE2®, PRINCE2Agile®, AgileSHIFT®, MSP®, M_O_R®P3O®, MoP®, MoV®, RESILIA® are registered trade marks of AXELOS Limited, used under the permission of AXELOS Ltd. All rights reserved.
The Swirl logo®  is a trade mark of AXELOS Limited, used under permission of AXELOS Limited. All rights reserved.

The APMG-International AgileBA and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved. AgileBA is a registered trademark of Agile Business Consortium Ltd. All rights reserved.

The APMG International AgilePM and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved. AgilePM® is a registered trademark of Agile Business Consortium Limited. All rights reserved.

The BRM Institute and APMG International Swirl Device logo is a trademark of Business Relationship Management Institute, Inc and The APM Group Limited. All rights reserved. BRMP® is a registered trademark of Business Relationship Management Institute.

The COBIT® 2019 logo is a trademark of Information Systems Audit and Control Association® (ISACA®). The Accredited by APMG International Swirl Device logo is a trademark of The APM Group Limited. All rights reserved. COBIT® is a Trademark of ISACA® registered in the United States and other countries.

The APMG International Facilitation and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved. APMG International Facilitation is a trademark of The APM Group Limited. All rights reserved.

The APMG International Managing Benefits and Swirl Device is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved. APMG International Managing Benefits is a trademark of The APM Group Limited. All rights reserved.

The APMG International Praxis Framework and Swirl Device logo is a trademark of The APM Group Limited and Praxis Framework Ltd, used under permission of The APM Group Limited. All rights reserved. The Praxis Framework™ is a trademark of Praxis Framework Ltd. All rights reserved.

The APMG International Change Management and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved. The APMG International Change Management and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved.

All quoted prices do not include VAT, please. Current rate of VAT is 20%. VAT will be added when you are paying for your selected courses. All course bookings are subject to our Terms and Conditions. This website is regularly updated.

Course availability is confirmed when you have received a course confirmation email containing your joining Information and once payment has been authorised and collected. To check on confirmed courses, please call 0208 500 4534 or email us on info@trainingcreatively.com. By booking any of the courses in this website, delegates accept that the liability of any claim against Creative Consulting and Training Ltd is limited to the amount actually paid for the course they booked in the event of any successful claim. This includes, without limitation, direct loss, loss of business or profits (whether or not the loss of such profits was foreseeable, arose in the normal course of things or you have advised this Company of the possibility of such potential loss), damage caused to your computer, computer software, systems and programs and the data thereon or any other direct or indirect, consequential and incidental damages. By booking your course, you have confirmed your agreement to our Terms and Conditions..