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DIGITAL MARKETING EXPERT COURSE

LEARNING OBJECTIVES 

  • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
  • Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
  • SMstudy Certified Digital Marketing Experts are experienced facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy.

COURSE ATTENDEES

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Digital Marketing Specialist.

COURSE REQUIREMENTS

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist and study all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert. It is also mandatory to gain 40 mandatory educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

YOU WILL RECEIVE

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Digital Marketing Expert certification by SMstudy

EXAMINATION FORMAT

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
  • Online exam - invigilated online and can be taken at any time and from any location. You will need stable internet access, a webcam (internal is fine), and your identification documents (passport, driving license etc)

COURSE CONTENTS

Introduction

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

Understand and Evaluate Digital Marketing (DM) Channels

  • Understand Available DM Channels
  • Evaluate DM Channels

Plan and Develop DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

Optimize Website

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

Optimize Mobile/Tablet/Devices

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

Other Important Elements of DM Channels

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

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