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MARKETING STRATEGY EXPERT COURSE

LEARNING OBJECTIVES

  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
  • SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

COURSE ATTENDEES

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming Marketing Strategy Experts .

COURSE REQUIREMENTS

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

YOU WILL RECEIVE

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Strategy Expert certification by SMstudy

EXAMINATION FORMAT

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
  • Online exam - invigilated online and can be taken at any time and from any location. You will need stable internet access, a webcam (internal is fine), and your identification documents (passport, driving license etc)

COURSE CONTENTS

Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

Determine Pricing and Distribution Strategies 

  • Determine Pricing Strategies
  • Determine Distribution Strategies

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

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United Kingdom, Andorra, Argentina, Australia, Austria, Belgium, Brazil, Cameroon, Canada, China, Colombia, Croatia, Cyprus, Denmark, Egypt, Estonia, Finland, France, Gambia, Germany, Ghana, Greece, Hong Kong, Hungary, India, Iran, Ireland, Italy, Jamaica, Japan, Kenya, Kosovo, Kuwait, Latvia, Lesotho, Liberia, Lithuania, Luxembourg, Malawi, Malta, Mauritius, Mexico, Monaco, Montenegro, Namibia, Netherland, New Zealand, Nigeria, Norway, Oman, Poland , Portugal, Qatar, San Marino, Saudi Arabia, Sierra Leone, Singapore, Slovakia, Somaliland, South Africa, South Korea, Southern Sudan, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Tanzania, UAE, Uganda, United States, Vatican City, Venezuela, Zambia, Zimbabwe

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